In Asean Concept, we focus on 5 main racial culture which has brought an immerse change in the furnishing line and style.  They are Chinese, Indonesian, Indian, Thai and Vietnamese.

Asean Concept is divided into two operations; retailing and manufacturing.  It covers two geographical locations: Hong Kong and Singapore. Singapore will be mainly caters for export and manufacturing type of services and offering, where else Hong Kong will concentrate on retailing and home styling services.

In this competitive environment and to launch a new offering, Asean Concept will not position itself as a furniture retailer. We will position ourselves as a Lifestyle provider.  Our services will include not just limited to our furnishing line but also interior design concept and indoor landscaping.

Our marketing concept is that when client walks into our retail store, they will be able to envision their home design to what we are providing. Our retail store will be designed in a ways that will give our clients a sense of owning the Asean style design.

As such, we will have an interior design services to cater to their needs. To have a more competitive edge over our competitors, our designers will be based in Singapore where we understand Asean Culture better than our competitors.

Beside, providing interior design, we also provide in-door landscaping services for our clients. This entire theme will be on Asean Culture where the main focus would be warm, tranquility with rich cultural diversifications. The basic concept of this landscaping service is to create …… “Nature within Home”.

Why is Teakwood?

Teak is a timber unmatched for its combination of rich color, exceptional strength, durability and low maintenance.

Teakwood Furniture is a high quality possession that is designed and created to last a lifetime. Left to age naturally Teak will become a soft silvery gray color. It is impervious to rain, snow, frost or sunlight and needs no paint or preservatives for general use.

The dense fibers of Teak mature over time to create not only one of natures most structurally sound and stable timbers, but also one of natures unique species that posses an inherently high content of oil and rubber. The essential oil contained in this species of wood has an inbuilt natural water repellent which resists the action of water and prevents the rusting of iron, making it virtually immune to rotting as well as resistant to termites.

In times of old and that of the tall ships, Teak’s weatherproof qualities made it a first choice for sailing vessels. For several centuries, these special qualities have made Teakwood the preferred choice for marine decking and construction. Teakwood has and always will be the choice wood aboard ocean liners, as it is capable of withstanding even the harshest elements such as salt water, and is the reason that it is today, the premium timber for Indoor & Outdoor Furniture.

WHY IS BAMBOO?

The fastest growing woody plant on this planet. It grows one third faster than the fastest growing tree. Some species can grow up to 1 meter per day. One can almost "watch it grow". This growth pattern makes it easily accessible in a minimal amount of time. Size ranges from miniatures to towering culms of 60 meters.

A critical element in the balance of oxygen / carbon dioxide in the atmosphere. Bamboo i s the fastest growing canopy for the regreening of degraded areas and generates more oxygen than equivalent stand of trees. It lowers light intensity and protects against ultraviolet rays and is an atmospheric and soil purifier.

A viable replacement for wood. Bamboo is one of the strongest building materials. Bamboo's tensile strength is 28,000 per square inch versus 23,000 for steel. In the tropics is it possible to plant and grow your own bamboo home. In a plot 20m x 20m2, in the course of 5 years, two 8m x 8m homes can be constructed from the harvest. Every year after that the yield is one additional house per plot.

An enduring natural resource. Bamboo can be selectively harvested annually. Bamboo provided the first re-greening in Hiroshima after the atomic blast in 1945. Thomas Edison successfully used a carbonized bamboo filament in his first experiment with the light bulb.

Versatile with a short growth cycle. There are over 1000 species of bamboo on the earth. The diversity makes bamboo adaptable to many environments. It can be harvested in 3-5 years versus 10-20 years for most softwoods. Bamboo tolerates extremes of precipitation, from 30-250 inches of annual rainfall.

The Making of Bamboo Furniture

Making bamboo furniture does require a long process. The most important step in bamboo furniture making is the material selection. Having good quality bamboo determines the end result of the furniture.

Our bamboo-made furniture relies on the quality of material. Only excellent bamboo quality can be produced into furniture. Our bamboo is selected, among others, based on its age, size (length and diameter) and surface when it is still young, which is indicated by the green colour. We obtain the large diameter bamboo from Tabanan, a hub of bamboo in Bali and the smaller diameter ones from Bangli. Remember that we only use excellent quality bamboos.

We also use traditional way to produce our bamboo-made furniture. The bamboos are first washed in the river. After that, bamboo is dried. It is exposed under the sunlight. Therefore, the drying process depends on the weather and sun's intensity. The longest drying process takes one month. The drying aims at killing the fungi that might grow on bamboo. Therefore, it should be totally dry.

The bamboo loops then enter the cutting process. The cutting process is manually performed in order to keep it from breaking. The bamboo is cut to meet the required design. Our experienced, skill craftsmen do the process.